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Avis International

Quick History :

Founded in 1946 by Warren Avis, it was the first company to rent cars from airport locations, the company grew rapidly during 1950. In 1963 Avis introduced the award winning “We Try Harder” campaign and tagline remains the company’s rallying cry even today. In 1973, Avis launched its innovative Wizard reservation system, the company’s cornerstone technology. In 1987, Avis introduced the Roving Rapid Return, a handheld computer terminal allowing customers to bypass the Avis counter. In 2000, the company introduced Avis interactive, the first internet-based reporting system in the car rental industry. In August 2002, Avis became the first car rental company to offer seamless connectivity with all four major GDS systems*. * GDS systems: Airline Int. Reservations (Global Dis. Sys)


Company Overview:

Avis Rent A Car system, Inc. and its subsidiaries operate the world’s second largest general-use car rental business and leisure customers with a wide range of services at more than 6,000 locations (owned or franchised) with a fleet of more than 500,000 vehicles in the United States, Canada, Australia, New Zealand, the Latin American/Caribbean region, Europe, the Middle East, Africa and Far East. Avis is recognized as the industry leader in applying new technologies and is one of the world’s top brands for customer loyalty.